What do I add?

Connecting complex data to tell meaningful human stories. A passion for the application of consumer and shopper psychology, that borders on the nerdy. Always looking for the commercial ‘so what’ to get beyond interesting, to actionable.

What do I love?

Skiing on snowy mountains in winter; triathlons and lake swimming in summer; holidays in Austria with my family, and consumer psychology textbooks (it really is my bedtime reading).

Background

20 years spanning agency and client-side, across a variety of senior level roles in customer experience, brand communications, brand architecture, category and insights.