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Connecting complex data to tell meaningful human stories. A passion for the application of consumer and shopper psychology, that borders on the nerdy. Always looking for the commercial ‘so what’ to get beyond interesting, to actionable.
Skiing on snowy mountains in winter; triathlons and lake swimming in summer; holidays in Austria with my family, and consumer psychology textbooks (it really is my bedtime reading).
20 years spanning agency and client-side, across a variety of senior level roles in customer experience, brand communications, brand architecture, category and insights.