21 August 2024
Navigating Grief: How Companies Can Do Better
Navigating grief is one of the most challenging experiences anyone can face. The last thing someone needs during such a difficult time is poor customer service from bereavement teams.
Unfortunately, I've encountered significant hurdles: from the painful ordeal of cancelling my late father’s phone contract to companies repeatedly calling my mother for payments already made, asking to speak to my father, whom she has informed has passed away. Naturally, as someone who works in market research, it has astounded me how little research seems to have been done in this area.
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