Brand Tracking? An expensive way to see nothing change?
How many times have I heard clients say they do brand tracking because that’s what’s expected, it’s what everyone else does? It ticks a box or they have brand trackers but no one ever looks at the results…the most expensive way to watch a line chart flatline or pyramids that never budge!
Well in that case, you’re not doing it properly! It needs to be the heart beat of your market, the pulse of your organisation and you need to make it work hard for your company. A few golden rules to give you so much more than funnels and prompted consideration…
WORK, IVF AND ME: WHY I’VE BEEN OPEN WITH COLLEAGUES
You might already have guessed from the title of this one, that it isn’t one of my usual angry, ranty pieces. I also want to warn you that this blog does cover infertility, IVF, and pregnancy loss – so if you need to stop reading now to protect yourself, please do so. Looking after yourself is priority number one.
As an industry leader in advanced analytics and marketing sciences Boxclever has recently launched Whizzbox Analytics. Whizzbox is a specialist provider of advanced analytical services to our insight agency and consultancy partners.