In today’s fast-changing world, trust has become more crucial and more complicated than ever before. How can brands build and maintain trust in a landscape where skepticism is growing? And, how does trust directly impact business performance?
We’re excited to invite you to our upcoming webinar series, where we’ll explore these questions and more with industry experts. Over the course of three insightful sessions, you’ll gain actionable strategies and fresh perspectives on the evolving nature of trust and its impact on consumer behaviour and brand success. Below is an outline of each session, we look forward to seeing you there!
HOW BRANDS CAN CREATE TRUST. 13TH NOV AT 12PM
This session will explore real-world examples of companies that have created trust to fuel success. Rich, Hannah and our special guest - Georgia Lewin (Senior Customer Insight Manager at The AA) will walk you through case studies that showcase how trust, when done well, transforms customer relationships and drives profitability, and how missteps can lead to lasting damage. Whether you’re in retail, tech, financial services or beyond, this session will give you some tips on how to foster long-term trust and adapt to evolving market conditions.
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WHAT DOES TRUST MEAN IN THE MODERN WORLD? 20TH NOV AT 12PM
Discover what trust truly means in today’s world by joining the 2nd of our webinar series. In a landscape where trust in politics and institutions is rapidly eroding, we’ll explore the profound implications for brands and society at large. Led by Tom Coombes and Tom Dreaves, this session will delve into the evolving nature of trust on a macro level and what it means for businesses navigating this new reality. Building on insights from our acclaimed Cost of Living trends podcast, we’ll broaden the discussion to uncover fresh perspectives and showcase our innovative thinking in market research.
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THE CRUCIAL IMPORTANCE OF DEFINING AND MEASURING TRUST - IN COLLABORATION WITH AURA. 27TH NOV AT 9AM
Join Sam, Charlotte, Alison and our panel of special guests, Samuel Riley, Customer Insight at Asda and Rachel Congdon, Insight, Brand & Strategy Leader at NSPCC— for the final session in our webinar series in collaboration with AURA. In this unique session, we’ll delve into the critical role of evaluating trust through the lens of market research. Together, we’ll break down what ‘trust’ really means to consumers, addressing how this elusive quality is often oversimplified in brand measurement. We’ll go beyond the basics to explore key drivers of trust to strengthen brand equity and how strong trust perceptions ensure a competitive advantage through its direct influence on financial performance and customer retention. Finally, we’ll discuss best practices for tracking and measuring trust over time, highlighting advanced analytics and brand tracking techniques to help you stay ahead in the trust game. Make sure you seize this opportunity to improve your understanding and help refine your approach to measuring trust in your brand.
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