Blog

25 September 2023

Brand Tracking? An expensive way to see nothing change?

How many times have I heard clients say they do brand tracking because that’s what’s expected, it’s what everyone else does? It ticks a box or they have brand trackers but no one ever looks at the results…the most expensive way to watch a line chart flatline or pyramids that never budge! Well in that case, you’re not doing it properly! It needs to be the heart beat of your market, the pulse of your organisation and you need to make it work hard for your company. A few golden rules to give you so much more than funnels and prompted consideration…

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16 August 2023

WORK, IVF AND ME: WHY I’VE BEEN OPEN WITH COLLEAGUES

You might already have guessed from the title of this one, that it isn’t one of my usual angry, ranty pieces. I also want to warn you that this blog does cover infertility, IVF, and pregnancy loss – so if you need to stop reading now to protect yourself, please do so. Looking after yourself is priority number one.

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03 August 2023

The Beautiful Game - a woman's perspective

With the Women’s World Cup now underway, and already producing great drama at this early stage, we’ve been reflecting on the steady growth of women’s and girls’ football in the UK.

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04 July 2023

Imposter Syndrome: A Journey of Self-Discovery

I recently attended a webinar on overcoming Imposter Syndrome and rising in your career. It really highlighted how these feelings, have at times really held me back in life - both personally and within my career. It's natural to encounter feelings of self-doubt and inadequacy from time to time but this is different.

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05 May 2023

Lucy's adventures in the middle east

I’ve just returned from a particularly fascinating trip to the Middle East researching my client’s new international coffee shop store designs, whilst immersing myself in the café cultures of Bahrain and Saudi Arabia.

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