Blog

21 August 2024

Navigating Grief: How Companies Can Do Better

Navigating grief is one of the most challenging experiences anyone can face. The last thing someone needs during such a difficult time is poor customer service from bereavement teams. Unfortunately, I've encountered significant hurdles: from the painful ordeal of cancelling my late father’s phone contract to companies repeatedly calling my mother for payments already made, asking to speak to my father, whom she has informed has passed away. Naturally, as someone who works in market research, it has astounded me how little research seems to have been done in this area.

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31 July 2024

Beyond the Screen: Why Face to Face reigns supreme

Though it’s steadily beginning to fade in the rear-view mirror, it’s still only a few years since COVID-19 changed the face of research as we knew it. In many ways the legacy of that period is still around us. While there are some impacts that feel generally positive, like a more tolerant and progressive outlook on flexible working arrangements, other impacts are more subject to debate, like a tendency to default to meetings and debriefs and of course qualitative fieldwork online.

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08 July 2024

Storytelling: The art of delivery

A recent survey from the Literacy Trust found that 536,223 children aged 5 to 8 do not own a single book of their own at home. To put that into perspective, that equates to almost 1 in every 5 children within that age group in the UK. In my eyes, and I’m sure in many others, that is a shocking statistic. One of my favourite things to do every evening is sit down and read a story with my children. I’m not going to pretend bed time is always a calm experience (as I’m sure many parents can relate to..!), but the look on their faces when they are fully captivated in a story is priceless. But why are stories so important?

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11 April 2024

Paws to Purchase: Exploring trends and shopper behaviour in Petcare

Here at Boxclever, we’re a team of pet lovers. Whether dogs, cats or something more weird and wonderful, it didn’t take a pandemic for us to appreciate what pet ownership can gift our lives. As passionate, experienced researchers, we often have the joy of working with brands that reflect our interests – and we’re delighted that Petcare is one of the industries we get to frequently work with. Across our work we’ve gained insight into the key trends and shifts in this market and what brands and retailers need to do to drive impact in such a complex, emotive and increasingly competitive space. So, as it’s National Pet Day, we thought we’d focus this week’s blog on one of our favourite topics.

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20 March 2024

Ethnography; The Anxiety, The Empathy, The Art

The team here at Boxclever are no strangers to getting out and immersing in people’s lives, whether that be spending time deeply ingrained in family homes for in home ‘cook-a-longs’, spending hours upon hours observing behaviours and social norms in supermarkets, boutique fitness spaces or travelling to the Middle East to immerse in coffee culture and the rituals and routines around it for Costa. Like all bright-eyed researchers who are passionate about understanding people this work inspires us, so I was delighted to recently attend the AQR’s ‘Ethnography Unveiled’ seminar which offered an exploration into ethnography beyond a ‘why, when, where and how’ approach.

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