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A passion for all things consumer behaviour related and a keen eye for spotting trends. A wealth of experience in the retail, fashion and beauty and lifestyle sectors. A natural qualitative researcher who enjoys getting to the bottom of how people feel and think.
Drinking coffee, going to art and design exhibitions, having brunch and generally being an urbanite. Hunting for vintage clothes and mid-century furniture. Hiking & Swimming. Music, festivals, travel and lots of sunshine. Spending time with my wonderful family and friends.
A degree in Psychology and Sociology. Seven years spent working in consumer research with experience of both agency and client side roles. Qualitative methodologies and running insight for large brand strategy projects.