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A passion for understanding human needs, cultural nuances and how a changing world impacts what we say and do, and translating this into commercial opportunities for clients. A storyteller who loves to bring themes to life in engaging ways to shake things up through designing immersive workshops and discovering new ways of presenting that go beyond PowerPoint!
Travelling, beaches, basking in the sun, supporting LFC, people with a sense of humour, deep convos, hiking, cats and anything to do with interior design.
Psychology degree, 12 years of qual research, culture and trends specialism. A wealth of international research experience, working with large global clients across FMCG, consumer healthcare, beauty and food and drink, tackling strategic commercial challenges such as brand strategy, innovation development, local market positioning and consumer closeness.