What do I add?

A passion for humanising and contextualizing data to curate meaningful, impactful and commercial insight to help clients understand people and make better decisions. A can-do attitude, blended with a calm, assured and considered approach. Always willing to push boundaries, try new approaches and have fun along the way.

What do I love?

Surfing, kayaking and messing about on oceans, seas, lakes and rivers. Beach holidays in Cornwall and Anglesey with my amazing young family. Building Lego with my kids, consuming all kinds of food, BBQs, coffee, whiskey, camping, football, Everton FC, cycling, running and most importantly – spending quality time with loved ones.

Background

Almost 20 years agency-side working across multiple sectors to help clients understand people, develop propositions, grow brands, optimise marketing and improve customer experiences. Quantitative specialist with experience in qual, ethnography, insight communities, social intelligence, semiotics and behavioural science/consumer psychology.