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A team player with an energetic and positive ‘can do’ attitude. Years of experience getting to the heart of what really matters to people… love encouraging people to open up and divulge their inner feelings and then doing the analysis to really understand what it all means. Have experience across a wide variety of categories and markets.
Spending time with my friends and family, ideally on holiday. Catching up with my friends with a bottle of wine. Dancing to live music – the cheesier the better! Exercise – of all kinds, anything from a marathon to HIIT, to Reformer and Soul Cycle. A head massage and a good pick’n’mix – addicted to both of these!
Over 15 years in research, worked in Australia for 6 years where I did both quant and qual. The past 10 years I have concentrated solely on qual research, across a wide range of project types. Strategic exploratory projects – the more complex the better. Extensive global multi market experience. Brand strategy and positioning.