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An amusingly genuine enthusiasm for delving into data, and finding the nuggets of insight held therein. I am particularly passionate about using innovative, integrated approaches to solving research problems and, most importantly, making research findings interesting and accessible for all.
Live gig going, vinyl hunting, festival bopping (and occasional moshing), guitar playing, football supporting, overpriced craft beer drinking, coffee snobbing, roast dinner cooking, distance running, and occasionally video gaming… but more than anything, family time spending.
More years research experience than I like to acknowledge, working agency and client side roles in the US and UK. I’ve worked across most sectors in my time, but have particular expertise in telco, tech, gaming, FMCG and sports.