Blog

11 April 2024

Paws to Purchase: Exploring trends and shopper behaviour in Petcare

Here at Boxclever, we’re a team of pet lovers. Whether dogs, cats or something more weird and wonderful, it didn’t take a pandemic for us to appreciate what pet ownership can gift our lives. As passionate, experienced researchers, we often have the joy of working with brands that reflect our interests – and we’re delighted that Petcare is one of the industries we get to frequently work with. Across our work we’ve gained insight into the key trends and shifts in this market and what brands and retailers need to do to drive impact in such a complex, emotive and increasingly competitive space. So, as it’s National Pet Day, we thought we’d focus this week’s blog on one of our favourite topics.

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20 March 2024

Ethnography; The Anxiety, The Empathy, The Art

The team here at Boxclever are no strangers to getting out and immersing in people’s lives, whether that be spending time deeply ingrained in family homes for in home ‘cook-a-longs’, spending hours upon hours observing behaviours and social norms in supermarkets, boutique fitness spaces or travelling to the Middle East to immerse in coffee culture and the rituals and routines around it for Costa. Like all bright-eyed researchers who are passionate about understanding people this work inspires us, so I was delighted to recently attend the AQR’s ‘Ethnography Unveiled’ seminar which offered an exploration into ethnography beyond a ‘why, when, where and how’ approach.

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23 February 2024

The Shifting Sands of Middle Eastern Consumerism

It’s only a year or so ago that one of our flock was returning from conducting qualitative fieldwork in Saudi Arabia and marvelling at the changing landscape she observed in the Middle East.

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14 February 2024

Valentines Day 2024: “What’s love got to do with it?”

We’ve survived another dreary January and what feels like the eternal month when it comes to finances. And if industry reports and many retailers financial performances are believed, Christmas 2023 marked a return to ‘normal’. In spite of continued cost-of-living pressures, retail sales and consumer spend exceeded many expectations with a reported 6% increase in household spending across the month of December.

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06 February 2024

Traitor or Faithful: A Researcher's Take on the Psychological Drama of The Traitors

January is finally over. It was a month with infinite days, dark nights, frosty mornings, new beginnings and of course, The Traitors. A show that united the nation (well, 6.9 million of us) for 4 weeks of pure TV gold.

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