Blog

20 March 2024

Ethnography; The Anxiety, The Empathy, The Art

The team here at Boxclever are no strangers to getting out and immersing in people’s lives, whether that be spending time deeply ingrained in family homes for in home ‘cook-a-longs’, spending hours upon hours observing behaviours and social norms in supermarkets, boutique fitness spaces or travelling to the Middle East to immerse in coffee culture and the rituals and routines around it for Costa. Like all bright-eyed researchers who are passionate about understanding people this work inspires us, so I was delighted to recently attend the AQR’s ‘Ethnography Unveiled’ seminar which offered an exploration into ethnography beyond a ‘why, when, where and how’ approach.

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23 February 2024

The Shifting Sands of Middle Eastern Consumerism

It’s only a year or so ago that one of our flock was returning from conducting qualitative fieldwork in Saudi Arabia and marvelling at the changing landscape she observed in the Middle East.

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14 February 2024

Valentines Day 2024: “What’s love got to do with it?”

We’ve survived another dreary January and what feels like the eternal month when it comes to finances. And if industry reports and many retailers financial performances are believed, Christmas 2023 marked a return to ‘normal’. In spite of continued cost-of-living pressures, retail sales and consumer spend exceeded many expectations with a reported 6% increase in household spending across the month of December.

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06 February 2024

Traitor or Faithful: A Researcher's Take on the Psychological Drama of The Traitors

January is finally over. It was a month with infinite days, dark nights, frosty mornings, new beginnings and of course, The Traitors. A show that united the nation (well, 6.9 million of us) for 4 weeks of pure TV gold.

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31 January 2024

Embracing Evolution: New Year's Resolutions in a Changing World

As January draws to a close, many across the UK are reflecting on a month that has felt notably different for some key establishments. According to a recent article from The Guardian, this year's Dry January is on track to be the driest ever, posing challenges for pubs and highlighting a shifting attitude towards alcohol consumption and wellness in society. With nearly a third of Brits setting New Year's resolutions this year, there's a palpable sense of commitment to self-improvement, as reported by Forbes, indicating a cultural trend towards personal betterment. However, beneath the surface, the nature of these resolutions is evolving, reflecting a deeper understanding of wellness and self-care. In a world where the pursuit of wellness is constantly evolving, individuals are finding unique and nuanced approaches to their New Year's resolutions. We caught up with some of the Boxclever team to hear about the unique ways they have been approaching the New Year, New Me season.

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