What do I add

A fascination with human behaviour, seeing the big picture, curiosity for what’s going on beneath the surface, creative ways to find the best solution, a sharp eye for insights that have real impact, dedication to trustworthy client relationships.

What do I love

My first cup of tea of the day, yoga and meditation, F1 on a Sunday afternoon, good design, natural wine, homemade mezcal margaritas, big laughs with friends, pottery/ceramics.

Background

10+ years’ experience at leading insight agencies, leveraging quant and qual research techniques to solve business challenges, big or small. Customer closeness, category understanding, proposition development/testing, brand and comms, insight activation.